Prompt engineering AI Image 2

Prompt engineering is not a “spell book”—it is turning visual briefs into specs the model can execute. AI Image 2 follows structured instructions well, especially in Thinking mode. This tutorial gives you a reusable BRICK template, text-specific techniques, and 12 industry examples you can adapt immediately.

BRICK five-part template

Every production-grade prompt should include five blocks (order adjustable):

[Brand] Brand and taboos: primary hex, tone, forbidden elements
[Role] Image type: e-commerce hero / poster / UI mockup / comic panel
[Information] Subject, environment, lighting, materials
[Copy] Original text in quotes + font character + placement
[Kinetic] Aspect ratio, resolution tendency, style anchors like "commercial photography" or "flat illustration"

Full example

[Brand] Tech blue #2563EB, no cartoon style, no fake certification badges.
[Role] B2B SaaS launch landscape KV, 16:9.
[Information] Abstract 3D glass forms background, central whitespace, top light, clean.
[Copy] Main headline "Q3 Product Launch", subhead "Live · Oct 15", white sans-serif centered upper area.
[Kinetic] Keynote slide feel, high contrast, text must be readable.

Text rendering: four rules

1. Quote-lock original copy
   Wrong: Write promo headline with discount info
   Right: Main headline “618 Sale”, corner small text “Valid 6.1–6.18 only”

2. Declare mixed scripts separately
   Chinese headline 「Summer Refresh」, bottom-right English "NEW ARRIVAL"

3. Control word count
   Main copy per image: ≤ 20 Chinese characters or ≤ 12 English words; longer copy → image without text + overlay in design software.

4. Specify font character, not exact font names
   Bold sans-serif headline + light body + handwritten style logo area only

How to write negative constraints

AI Image 2 is sensitive to “what not to include”—use a dedicated block:

Do not: watermarks, garbled English, extra fingers, malformed text, competitor logos,
over-HDR, plastic skin, UI frames in corners.

Style lock: Brand Block

Store stable descriptions as a snippet; paste at the top of every prompt:

[Brand Block] Nordic minimal e-commerce; off-white #F5F0EB background; soft light; realistic product scale;
no exaggerated wide-angle distortion; suitable for marketplace hero specs.

When campaigns change SKUs, only edit the product line—the style stays intact.

12 copyable examples (excerpt structure)

1. Marketplace hero 1:1

[Brand Block] …
White electric toothbrush at 45° angle, pure white #FFFFFF background, contact shadow,
no text, commercial product photography, 1:1, ultra sharp.

2. Lifestyle cover 3:4

Portrait 3:4, headline "Weekly Outfit Formula" handwritten style,
four-panel OOTD collage thumbnails, cream tones, magazine layout.

3. Japanese promo banner

Landscape banner, main copy 「夏のセール 最大50%OFF」,
sans-serif Japanese, model in linen dress on right, clear blue sky background.

4. Restaurant menu board

Chalkboard menu style, Thinking mode,
list 6 dish names and prices (full list in quotes),
chalk effect but must be readable, warm restaurant bokeh background.

5–12 (quick reference)

Expand full prompts from this table in your team wiki.

Common mistakes

Pairing with Thinking / Instant

Practice (30 minutes)

1. Write one 16:9 promo with 2 lines Chinese + 1 line English using BRICK.
2. Change only [Copy] for 3 language versions; observe layout stability.
3. Save the working prompt as team template v1.

Further reading

• Thinking Mode in Practice
• Batch Series Images
• Blog: In-depth Review

Once you master BRICK, you output repeatable creative specs, not lottery-style card pulls.